KEY TAKEAWAYS

Passion assets generally cross-pollinate. Those who like the finer things in life, generally have a more aspirational portfolio, and are always on the look out for more.

People aren't just interested in the luxury items themselves, but the story in life, of how these things are obtained.

Passion assets aren't just about status. Items like this are valuable and secure investments, and tend to rise in value as time goes on.

If people think you're doing well, then they'll be instantly curious about the path you took to get there. Success is attractive.

BEST MOMENTS

'That could be the inspiration you need to start a business'

'In any market, when things grow, they always do have to have a correction'

'I found it insane how much people were spending, considering there was a global pandemic'

'People buy into success'

Charlie Groom:

Instagram - @mrcharlesgroom

Tom Exton

Instagram - @tge_ldnm

Steven Sulley:

Instagram - @steven.sulley

London Watch Show:

Instagram - @thelondonwatchshowofficial